Strategy & Positioning

As much as we love being creative, awesome videos and other content are just icing on the ol’ artisan gluten-free cupcake. The real foundation of everything we do—the, um, cakey part—is strategy and positioning.

If you’re an established brand, you can probably just skip ahead to our creative services and pick your favorite icing flavor. But if you’re new to strategy or it’s time to freshen up a bit, let’s roll up our sleeves and ask the hard questions. Questions like:

• Where are the biggest opportunities in your market? Are you positioned to take advantage of them?
• What’s your most unique benefit? Price? Quality? Culture?
• Do any competitors own this real estate already? Or will a change of focus get you farther, faster?
• Who’s your audience? Where are the best places to reach them?
• How do you want your audience to feel? How will you connect to them—and make them connect to you?

So, back to this cupcake thing. Let’s let the kids focus on the icing while we nail the cakey part like the adults in the room. And then let’s give your audience the best dang icing they’ve ever had.

Yep, we do all the things: